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Think about calculating customer lifetime value in the context of course theory and related considerations and then choose one of the following answers that you

Think about calculating customer lifetime value in the context of course theory and related considerations and then choose one of the following answers that you think is NOT generally likely to be a consideration or component of this calculation. Question 2 options: Because of complexity and cost, retailers should generally not attempt to optimize customer-specific profitability through lifetime value calculations Customer lifetime value ought to consider the likely duration of a typical customer relationship Customer lifetime value ought to consider customer profitability at the individual level over a lifetime of association Customer lifetime value calculations should go beyond product profitability and assign costs to customers where they can be reasonably assigned such as communications costs, restocking charges and financing costs Customer lifetime value ought to include product profitability calculations

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