Think about how technology has changed retail operations and the customer experience over the past ten years. Identify two to three retailers who have struggled or failed to remain in business as a result of these changes. Discuss the role that changing technology has played in the struggles and failures of these retailers and what can be learned from the experiences of these businesses. Include relevant links and business examples to support your ideas. In replies to peers, discuss how the adoption of certain technologies or changes to the customer experience might have minimized or prevented the challenges experienced by the example retailers ?