Think about (or visit if safe to do so) your favourite shopping centre, analyze the tenant mix and answer the following questions. 1. What shopping centre did you visit? 2. Do the tenants appear to complement each other? Explain your answer. (2 marks) 3. Are the stores clustered/grouped appropriately? Explain your answer. (2 marks) STEP 2 Think of (or visit if safe to do so) your favourite retailer in this shopping centre. 1. What retailer did you complete this analysis on? 2. Is the store's ambiance consistent with the merchandise presented and target market, explain? (3 marks) 3. What type of layout does the store use? Is it effective or would another type of layout be better, explain? (3 marks) 4. In your opinion, does the layout maximize sales potential? (feature areas, strike zone, impulse etc.) (2 marks) 5. Does the store use digital signage? If so, is it effective, explain? If not, suggest how it could be used more effectively in the store? (2 marks)