Think about strategy decisions that have to be made for various cultures and trading alliances you have seen or heard about. You are always balancing a number of different dimensions and trying to project into the future as well. I expect your contribution to be 250 words on one or more of the goals of this module, and two 100-150 word comments on other students. You may consult the rubrics at the tab on the left. Just as a reminder, the goals of this module are quite broad: Analyze entry modalities and strategies Describe the conflicting forces of integration and localization Discuss the future of the logistical and marketing mix Identify diversity and convergence considerations in alliances and entry modalities Recall the do's and donts in marketing, personnel, financial, and strategic options