Think about the best and worst company you know, based on your own consumer experiences.

Question #$1$: For the worst company, what is extraordinarily bad about the company? Does the company appear to have a clear strategy, and if so$,$ what is it$?$ What do you think they could do$,$ if anything, to turn the company around

Question #$2$: For the best company, what does the company do extraordinarily well? What do you think is the company's "positioning" strategy? What makes it different from the others in its industry?

Now you are thinking about long$-$term strategy!