Think about the last item you purchased that cost more than $500. It could be a car, a smartphone, a house, a vacation package, or another high value item.

Use the steps in the consumer decision-making process to complete this assignment.

Compose a 1- to 2-page reflection in which you do the following:

Identify steps you took to decide on the right purchase for you.

Align the steps you followed with those in the consumer decision-making process.

Provide how strategies for additional market research by the brand you considered might increase its chances of being selected by consumers who share your demographic and behavioral characteristics.