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Think about the management roles discussed in your reading. How might Sinek's assertion that People don't buy what you do; they buy why you do

  1. Think about the management roles discussed in your reading. How might Sinek's assertion that "People don't buy what you do; they buy why you do it" influence how a manager performs these roles?
  2. Sinek uses the Wright Brothers and Dr. Martin Luther King Jr. as examples of people who were successful because they believed deeply in what they were doing and communicated from the "why" portion of his "golden circle." Identify another example of this type of leader. Explain your example, and define their "why."

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