Think about the promotion mix strategy tools for Dove Beauty. Discuss how you plan to integrate the paid advertising, personal selling, sales promotions, etc. Note: in some products mass advertising tools will be the central focus. In other products, advertising will be used to support a sales force and trade promotions only.

Do you plan personal, non-personal or both

Plan for a push, pull or combination & why

What is the promotional timing, for ex, fall for gift season, slow seasons to simulate sales, etc.

You need to demonstrate you understand the advantages and disadvantages of the various recommended media.

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