Think about your business. Describe your target customers. Please be as specific as possible, for example: What is their work status, age, income, social status, marital status, gender, etc.? What benefits are they looking for? How do they buy and use your product?

Assess whether your target market is big enough and whether your product has the advantage of meeting their needs better than that of the competition.

If you are not quite sure who your target customers are, we suggest you review the entire market and try to define your target customers using the three steps explained above.

Write down the Position for your business (what would you like your target customers to think about business and your product?)