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Think back to a purchase (buying gourmet cookies) that you made recently and respond to the following: How would you describe your thinking before you

Think back to a purchase (buying gourmet cookies) that you made recently and respond to the following:

  • How would you describe your thinking before you made that purchase?
  • Did you have any budget constraints?
  • If so, what were they?
  • Would you have made the purchase if the price had increased?
  • Why or why not?

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