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Think back to the last persuasive letter or e-mail requesting time or money for a volunteer effort. What type of organization was it? What type

  1. Think back to the last persuasive letter or e-mail requesting time or money for a volunteer effort. What type of organization was it? What type of appeal prompted action? Did the message encourage the recipient to comply with the request?
  2. What type of appeal (ethos, logos, or pathos) has the most impact when someone is trying to persuade buyers to make a purchase? Explain the answer.

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