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Think Globally, Act Locally. - Critically reflect on this statement and explain what it means for a global company to have a 'global' marketing approach.

"Think Globally, Act Locally." - Critically reflect on this statement and explain what it means for a global company to have a 'global' marketing approach. Use a global company as an example to illustrate your arguments. Don't forget to present arguments for both sides - standardization and adaptation of global marketing activities.

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