Think of a new business you would want to put up in Marikina City. It can be a business that sells a product or offers a service already being sold but which you wish to innovate or improve, or it could be something really new that you yourself conceptualized. Describe your business using the 4 factors of industry analysis according to Development Academy of the Philippines.Fill-out your answer using the table provided:

Description of business (type, size, nature, etc.) Who will you sell your products /offer your service to? (Describe them according to their demographic, psychographic and behavioral profile What are the businesses that offer products/ services similar to yours? (Describe how many they are, how long they have been in business and their market share) What are the other products /services that may, even if partly, can meet the same needs of your target customers? From whom you will get raw materials and intermediate products that you will use in production /rendering services and /or the finished goods that you will later resell