Think of a product that you would like to introduce in the market and answer the following questions:

• What are the FAB (Features, advantages, and benefits of the product) of the product? (4%)
• Make up a price which will differentiate it in the market from the same products and mention two proofs why do you think this product will be successful? (4%)
• Use SPIN (Situational, problem, Implications and Need Pay-Off) method to create the questions for your buyer. (4%)
• Please list 2 objections from the buyer and use the learned strategies to handle the objections. (4%)