Think of a real* restaurant, hotel, or retail shop in Hong Kong and then plan for a communication to persuade your target audience to make a change in terms of 1-2* of the following aspects: 1.Hygiene issues 2. Environmental friendliness 3.Prices & quality of products/services 4.Social responsibility 5.Online support e.g. design of the website, online ordering/booking system, mobile applications, etc. The problem(s) identified should be real* and supported by evidence in the report. You may collect first-hand evidence e.g. photos of the problems observed and/or second-hand evidence e.g. information found on newspapers and forums. Remember this is not a complaint but persuasion for change. Who are you as a sender? You can be a frequent user of a service or a product, or a student specializing in that sector that has an insight into the