think of a recent family purchase in which you were involved. Use this memory as a basis for completing the information below for a marketer attempting to influence that decision.

1) State which segment you are in

2) Foreachof the stages in the Decision Process listed below: state the family members involved, the family members' motivation and interests, and the marketing strategies and tactics that could be used.

a) Problem recognition -

b) Information search -

c) Alternative evaluation -

d) Purchase -

e) User/consumption -

f) Disposition -

g) Evaluation -