Think of a retail store concept that you want to start. Pick a competing store in the same retail sector as your proposed new retail concept and assess the following items Asome What mix of products is offered? To which segment of customers does it appeal? (You may wish to draw a perceptual map showing how this store is perceived relative to other stores in this sector.) How dependent is the store on its suppliers? 2. Lotion How desirable is the location for the target customers? The answer depends on the demographics of the nearby neighborhoods, commer traffic patterns, and rent ce real estate costs. Provide a map as an exhibit to show the store location and to represent the demographics of the nearby neighborhoods. You may need to me the facilities of the university libraries to ascertain the demographics of the neighborhoods 3. Laps Draw a rough map of the leyout of the store. This should indicate doors, merchandise placement, shelf orientation, check-out counters, toilets, and a guess of the storage and location of the loading facilities Also describe the essentials of the interior decorating, including materials, color palate, and lighting. Describe how this layout facilitates the empy's desired value offer and shopping experience A Pricing and servine Describe the gel level of prices at this store, relative to the competition, and the mont and types of meillary service offered. Ale indicate whether de store offers frequent deals or is an everyday love pricing store This exercise should cost of 200 weeds of text and so more the TWO pages of exhibits (tables, pictures, graphe) Pleme prepare a MS Word file Seach