Think of an App that is in existence currently. Using the data that would be available to that App, list an improvement that could be made to customer experience or functionality. Explain how the data would be used to achieve this improvement.

1. What new feature could improve functionality or customer experience?
2. What data would be needed in this?
3. What data does the app already collect that can help in this?
4. How can this data be used to improve?
5. Any other considerations?