Question
Think of any product or service, describe it, and answer the questions that follow about it. Find what Integrated Marketing Communication (IMC) methods (tools) are
Think of any product or service, describe it, and answer the questions that follow about it.
- Find what Integrated Marketing Communication (IMC) methods (tools) are used by the marketers of that product/service. Summarize three main IMC methods (tools), including one that must specifically be advertising.
- Are these effective?If yes, justify and explain. If not, recommend what IMC they should implement instead.
- Describe the role of either 'personal selling' or 'sales promotion' in relation to this product/service. Can either of these be used effectively? If yes, how? If not, why not?
Use quotes and sources for any source (at least two citations for all discussions).
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Understanding Cross Cultural Management
Authors: Marie Joelle Browaeys, Roger Price
3rd Edition
1292015896, 978-1292015897
