1. Think of one of your favorite products or services (it can be cosmetics, toiletries, household goods, clothing, appliances, Uber, Starbucks, pizza delivery, anything).
   1. Identify the company, the product/service and concisely explain why you love it so much.
   2. Explain if you think that it will still hold the same level of importance/value to you in 25 years. Why or why not?
   3. Is there anything that the company could do to sustain your love and reliance on this product? Can you think of any product extensions or enhancements that could make this even more valuable or sustain your loyalty in 25 years?