Think of the elements of a good marketing objective, which should achieve management consensus, guide subsequent decisions,
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Think of the elements of a good marketing objective, which should achieve management consensus, guide subsequent decisions, and provide standards. Inquiry: Give a recent example of a good and a bad advertising objective. Compare the differences between a bad and good advertising objective. Follow-up: How would a bad objective impact an organization's IMC?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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