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Think of the elements of a good marketing objective, which should achieve management consensus, guide subsequent decisions, and provide standards. Inquiry: Give a recent example
Think of the elements of a good marketing objective, which should achieve management consensus, guide subsequent decisions, and provide standards. Inquiry: Give a recent example of a good and a bad advertising objective. Compare the differences between a bad and good advertising objective. Follow-up: How would a bad objective impact an organization's IMC?
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A good marketing objective should be 1 Specific Clearly define what the marketing campaign aims to achieve Vague objectives can lead to confusion and inefficiency 2 Measurable Establish metrics or key ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
