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Think of two products you have purchased one must be a low involvement product for you and one must be a high involvement product for
Think of two products you have purchased one must be a low involvement product for you and one must be a high involvement product for you then answer the following questions.
a. Describe the products and then use them to explain the difference between low and high involvement. Did your consumer decision making process change for each product? Explain your answer.
b. Choose the high involvement product from part A. above and explain the factors that influenced your decision making (situational, psychological, and social)
WORD EXPECTATION - minimum 200 words, maximum no limit
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