Think of your favorite brand and make a short list of its identity elements:

1) What is the brand's name?

2) What does the logo look like?

3) Can you remember the tag line used in marketing and ads?

4) Now, discuss what you think about the brand's image: What do you think about when you see any of the brand's advertisements?

5) Does the brand have a positive, neutral or negative reputation in the marketplace or the press?