Think of your past work/internship experiences. What did you previous managers do well and what did they do poorly? What was the impact of your managers' actions on workplace productivity? **If you do not have work experience, please comment on a coach or teacher's leadership

2 Calculate the lifetime value of an account that spends $25 per ticket on a 30-game plan for 4 tickets and spends an average of $15 per game for the account on ancillary items. Assume the account stays active for five years. Show your work.

3 Explain the difference between traditional CRM and social CRM and how sport organizations can leverage the power of social CRM. 

4 Describe a time when you experienced poor customer service from a sport organization. Discuss the factors that led to this poor service encounter and what the sport organization could do in the future to improve service. 

5 Now that it's over, what are your overall thoughts about this class? Please explain your answer. 

6 If you could go back in time and restart the semester, what would you do differently and why? 

7 How does what you learned in this class connect with other SPAD content areas and with real life? In other words, how can you use the content in this class even if you do not work in ticket sales?

8 Compare your attitude toward sales at the beginning of the semester with your attitude toward sales now.

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