Think of yourself as a researcher working for the Greater Toronto Hockey League (GTH L). GTHL is only an example for you to refer to. Select another company, conduct some background research and identify the problem and the marketing research questions. For more information refer to pages 46-51 in the text book. The GTHL is concerned that they are not growing in participants as quickly as other team sports such as soccer. They would like us to conduct some research to find out what the barriers are to more participation (they are concerned about schedules, registration process, perceptions of violence and the image of hockey as well as the cost but do not know what the actual cause is)