Thinking about your retailer that you've been following this semester: Go to your chosen retailer's website or visit one of their locations and audit the breadth {variety} and depth {assortment} for one spedc merchandise classication and category {for example, the book uses Girls 4-6 as the classication and sportswear as the category in Exhibit 11-1 on page 275}: When looking at that one specic merchandise classication and category for your chosen retailer: Discuss the breadth and depth of the assortment in that merchandise classication and category. Estimate the number of SKUs available in the merchandise category Now play retail consultant... should the assortment in this merchandise classication and category be larger, smaller or stay the same? Support your answer with terms from the course! Compare the amount of PRIVATE LABEL BRAND merchandise to NATIONAL BRAND merchandise in this assortment Why do you think your retailer has this ratio of private to national brands? This one might take a little research. but in your own words describe one way that your retailer is dealing with legal, ethical or socially responsible behavior in regards to merchandise buying {see pages 331-336]. Please note, if you are following a mt far this assignment. think about merchandise classication and category as different sections and subsections of their menu. For a service provider, think about how they group their different services into different classications and categories. MKTG 1020 Retail Recon Week 5 Rubric (Product) Criteria Describes breadth of the specic merchandise category Describes depth of the specic merchandise category Estimates the number of SKUs in the specic merchandise category Analysis of assortment - larger, smaller or stay the same? Also, describe why you made this decision. Comparison of private and national brand merchandise in this specic merchandise category. Also, explains why the privatefnational brand ratio is in place. Discussion of a legal, ethical or social responsibility issue with your retailer. Total Points: 25