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This Activity is comprised of three (3) parts. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as
This Activity is comprised of three (3) parts. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 2-page response and one (1) Excel spreadsheet are required for the combination of Parts A, B, and C.) You are the person on your new global marketing team that is in charge of trade shows. Until now, your work has focused on exhibiting at trade shows within your home country. You have recently been informed that your company has decided to explore selling in markets outside your home country. One of the first sales strategies the company has decided to focus on is to exhibit at as many international trade fairs/shows as possible to learn about the international market and to hopefully make a few early adopter sales. (100 points) Part A Your initial task is to research and list the major trade fairs/shows held inside your home country in your industry (or an industry of your choosing) that attract international exhibitors and attendees. Your list should cover the upcoming 12 months. In addition, you need to research the industry trade fairs/shows held outside your home country. You should find a minimum of one (1) home country trade show and two (2) trade shows held outside your home country. (55 points) 1. Briefly summarize the industry/company for which you are researching trade
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