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This activity is important because firms must communicate with customers for marketing to occur. Marketing mangers use one or more of the five promotional elements
This activity is important because firms must communicate with customers for marketing to occur. Marketing mangers use one or more of the five promotional elements to communicate with customers: advertising, personal selling, public relations, sales promotion, and direct marketing. The goal of this activity is to demonstrate your understanding of the differences between the five promotional elements. For each description, select the appropriate category. 1. McDonald's MonopolyGame that the hamburger chain runs periodically 2. Blue suits/white shirts_Uniform of IBM personnel calling on customers 3. Bombas socks-With the tagline "Bombas socks will knock your old socks right off," Bombas uses Time magazine as its channel of communication. 4. Going green-The newspaper runs a special interest story about how a local business is becoming more environmentally friendly. 5. Buv one/get one free-Joseph A. Bank's deal of the day on suits 6. Mr. Plaid Coat-When you walk into the car dealership, an employee greets you and begins asking questions about your automobile needs. 7. L.L.Bean Catalod-The catalog for outdoor gear, apparel and footwear that is delivered to your home 8. Spam-Those obnoxious emails that come in trying to sell you something 9. Company Annual Report-Sent to all shareholders, tells how wonderful the company is 10. Allstate Mayhem-Allstate insurance uses a humor appeal with its Mayhem character who is featured in its television commercials. (Click to select)
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