This activity is important because it is critical to understand how marketers respond to changes in the external marketing environment. By analyzing the marketing environment and developing strategies accordingly, TaskRabbit was able to find success in good and bad economic conditions. Unforeseen developments external to the firm like COVID$-19$ can directly impact the success of its marketing strategy.

The goal of this activity is to demonstrate your understanding of strategies marketers can use when there are changes in the global environment.