This activity is important because marketers should understand the power of social media when developing their loyalty program.

Marisa is a new marketing analyst for the Paragould Hotel chain. She is reviewing the hotel's current social media activities and trying to classify where each will fit into the three main areas the company wants to focus on: $(1)$ Give your customers a specific hashtag and CTA so you can easily monitor and reward mentions, $(2)$ assign a social currency or value to the social actions your consumers take, and $(3)$ be prepared to surprise and delight someone for his or her actions as they happen.

The goal of this exercise is to assist Marisa by identifying social media tools for each objective.

Select the most appropriate social media loyalty objective for each of the examples below.

Enter neoble on Twitter for a free weekend drawina if thev taa #Paraaouldweekends.

Offer $10$ nercent off anv room for the next month if thev like and share the firm's new Facebook page.

Provide loyalty points for every time a consumer mentions Paragould on Instagram.

Offer PGH Rewards Bucks for every Facebook friend a consumer can get to like the Paragould page.

Offer a free breakfast voucher for a customer who has tagged the hotel with a positive Linkedin post about business travel.

Notify the ten customers who have "liked" the most Paragould posts over the past year that they are getting a free night's stay.