This activity is the first step towards your Final Digital Branding Project. 2 You will create a blueprint of your DIGITAL BRANDING STRATEGY for your dream restaurant/coffee shop/other food and beverage business that you are passionate about. There are a total of 7 steps. You will only do STEP 1 for today. Prepare in MS Word by following the APA style of writing. Include in-text citations and references in APA format as well. STEP 1: LAY THE INTERNAL FOUNDATION 1.1 Define the brand role beyond money 1.2 Define where your brand is going 1.3 Define the commitments your brand will keep 1.4 Define how your brand will behave See the detailed contents below