This ambient warehouse belongs to Lego. The warehouse provides order fulfilment for their stores and stockists e.g. Toys R Us. There are over 10,000 stock keeping units (SKUs) in the warehouse which consist of various characteristics of products, packaging (tip-visit their website to familiarise with their product range), and order profiles with high and medium turnover. All SKUs are received in loose cartons and in pallet loads in 40FT containers. Generic pallets are normally received, with half being cross-docked and the other half of the stock are breakbulk and reconsolidated as cross/mixed SKU pallets for deliveries to the stores. There are three main types of storage in the warehouse - item, case/carton and pallet loads. 

 

There are various types of storage systems used in this warehouse which include modular shelves for items or piece SKUs, Gravity flow racks for cartons and various types of racking for pallet loads.

 

There are two types of materials handling equipment used in this warehouse - pallet jacks, and counterbalance forklift trucks.

 

QUESTION:
To enter a new targeted market, discuss why is it important to obtain crucial information of its environment which includes, consumer characteristics i.e. demographics and buying power; government influence i.e. incentive versus national protectionism; infrastructure i.e. freight transportation and information technology; and finally, competence levels of on-site partners. ( Please make it detailed as possible, for better understanding. If you use references please include them so I can look more into it).

  

Car Park Forklin Charging Area Dispatch Area Workstation Receiving Area STAGING AREA CCTV Area Repair & Refurbish CCTV JOCE JOSE Crossdocking Irland MGO G DUDE SISE 231823 GARAILER Quality I Control Area cecice POCIES Back boot FECICCE PERIFER Bedin Office Room Locker COCO PRO cealore DEICES! Recluses LASTAS Pantry Toilets SIERl XIX Area Forklift Parking