This article discusses the ability to analyze various data points around building up a target market for advertising.

Graham, C. & Kennedy, R. (2021).  Quantifying the target market for advertisers. 

  In this case analysis paper, answer the following questions:

What was the central research conducted in the article?

How did the authors describe the ability to quantify target markets?

What do you think are the advantages of the approach of using this framework for building a target market? Name at least 2.

What do you think would be 2 challenges for using this method in targeted marketing? 

Summarize what you learned new about targeted marketing from this article overall