This assignment addresses the following course objectives: C02, 3, and 5. Students must provide an analysis of their firm along with at least two (2) additional competitive firms (suggestion - stick with the same competitive firms throughout the course). (you only need one (1) VRIO chart point out (for the reader) important differences with the competitors in your 'text'). In addition, students should choose firms that are similar. For example, it would be more appropriate for Chevrolet to compare themselves with Fiat than with Ferrari or BMW