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This assignment aims at ensuring that students can apply 4 models to 4 different case studies, i.e. able to apply elements of the strategic management

This assignment aims at ensuring that students can apply 4 models to 4 different case studies, i.e. able to apply elements of the strategic management process using relevant strategy development models, choosing from those listed below: Part 1: Apply one of these two models, Ansoff or TERMS, to one of these two cases, either Goretex or David Jones

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