This assignment aims to conduct comprehensive analysis on how businesses can use their internal and external operating environment, products and services to communicate with their customers, shareholders, stakeholders and how to identify potential opportunities and threats that could impact their marketing communications strategies to achieve competitive advantages. You are expected to use the framework below to answer and structure your work accordingly. 1. Conduct a comprehensive Market analysis, why the market analysis is important, Competitors analysis, why the competitors analysis is important for the company in relation to the 8PS and McKinsey 7S on how to achieve effective competitive marketing communications strategies. Note: all this analysis should be very practical 2. Conduct a comprehensive background/context to your work by giving marketing environment description of the external environment of your organization on how to achieve effective marketing communications. Note: all this analysis should be very practical 3. From a marketing manager perspective, describe the new marketing realities as it relates to your organization in terms of Globalization, technology, and social responsibility on how to achieve efficient marketing communications. Note: all this analysis should be very practical 4. Based on your analysis, identify and explain the potential opportunities and threats that could impact the business effective marketing communications strategies. Note: all this analysis should be very practical 5. Present your findings and develop recommendations in a well-organized, written report how the business can capitalize on opportunities to mitigate potential threats achieve competitive advantages in the industry. Note: all this analysis should be very practical Important Assignment Instructions NOTE:VERY IMPORTANT: Your grade will be adversely/ negatively affected 1. If your work is not done practically but done with only definitions 2. If the key points/ answers are not found/presented in your work 3. If your assignment contains no/poor citations and/or no reference list and if your assignment word length is beyond the allowed word length. 4. If your references used are not between 6-14 (in-text with full reference