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This assignment aims to estimate the cash flows from a project. Later in the semester, we'll return to this project and use the tools of

This assignment aims to estimate the cash flows from a project. Later in the semester, we'll
return to this project and use the tools of capital budgeting to determine if the project is desirable.
Here, we want to work through a proforma income statement to determine the cash flows from
the project. Below are some estimates that the marketing department has determined. Other
assumptions necessary for completing the proforma income statement can be found by looking at
some of the historical average values in Johnson & Johnson's financial statements.
them, let me know. Use a fixed 60% as the SGA percentage. For COGS%,
click the tab for "Operating Performance," and compute COGS%=1-
Gross Margin %.
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