This assignment can be done as a group. Make sure to have the name(s) of participating members clearly written on the assignment. You can work as a group to prepare only one submission; however, EACH member needs to submit individually a copy of the group assignment on Canvas. If failed to submit the assignment on Canvas individually, no credit will be granted. This case assignment must be turned in via Canvas by 11:59 pm PT on September 25 (Sunday). Late submission by 11:59pm PT Tuesday, September 27 will receive a 20% penalty. Any submission after will NOT be accepted. All students (including the presenting group) need to make a submission for credit. 30 points are assigned for this assignment. You will need complete answers with reasonable explanations for each question to earn full credits. 1. What are Zara (Inditex)'s core competences that create economic value? How costly would it be for competitors to imitate what Zara does? You may start with the following table I created based upon Exhibit 6 in the case. For example, why its profit is higher with lower working capital (liquidity)? (10 pts) 2. What were the entry strategies that Zara has selected? What do you think of Zara's international strategy? Evaluate its market selection and entry modes. (12 pts) 3. Is Zara's competitive advantages sustainable? Why or why not? And what would be your suggestions to Inditex's CEO Jose Maria Castellano? Grading is based upon your creative ideas. Simply coping online answers will not grant any points. (8 pts) This assignment can be done as a group. Make sure to have the name(s) of participating members clearly written on the assignment. You can work as a group to prepare only one submission; however, EACH member needs to submit individually a copy of the group assignment on Canvas. If failed to submit the assignment on Canvas individually, no credit will be granted. This case assignment must be turned in via Canvas by 11:59 pm PT on September 25 (Sunday). Late submission by 11:59pm PT Tuesday, September 27 will receive a 20% penalty. Any submission after will NOT be accepted. All students (including the presenting group) need to make a submission for credit. 30 points are assigned for this assignment. You will need complete answers with reasonable explanations for each question to earn full credits. 1. What are Zara (Inditex)'s core competences that create economic value? How costly would it be for competitors to imitate what Zara does? You may start with the following table I created based upon Exhibit 6 in the case. For example, why its profit is higher with lower working capital (liquidity)? (10 pts) 2. What were the entry strategies that Zara has selected? What do you think of Zara's international strategy? Evaluate its market selection and entry modes. (12 pts) 3. Is Zara's competitive advantages sustainable? Why or why not? And what would be your suggestions to Inditex's CEO Jose Maria Castellano? Grading is based upon your creative ideas. Simply coping online answers will not grant any points. (8 pts)
