This assignment is a building block for the project required to be submitted at the end of the module. See the Assignments page for an outline of the project and assignments rubric.

Evaluate the external environment and the company$$s capabilities and$/$or competitiveness.

This assignment continues with the publicly traded company you selected.

Perform an analysis on the company$$s external environment:

Select one of the analysis methods highlighted in chapter three.

Describe the method chosen and why it was chosen.

Analyze the external environment utilizing the method you chose.

Report your results.

Comment on the continued viability of the company based on the results.

Perform an analysis on the company$$s resources, capabilities and$/$or competitiveness.

Select one of the analysis methods highlighted in chapter four.

Describe the method chosen and why it was chosen.

Analyze the company based on the method chosen.

Report your results.

Comment on the continued viability of the company based on the results.