This assignment is based upon Case Study 16 in the core text: "Starbucks: Delivering Customer Service" (p713). Please answer the following questions, which carry an equal weighting of marks:

Given the growth it has experienced over the past 15 years, consider the extent to which Starbucks' original experiential branding strategy is still valid today

How could Starbucks update its experiential branding strategy while managing the conflict between service quality and profitability?

reference - https://nadiamarketing.com.br/site/wp-content/uploads/2019/01/casostarbuck24509.pdf