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This assignment is designed to give you experience creating a new product. Assume you work in marketing for Rap Snacks, a black-owned snack brand. Your

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This assignment is designed to give you experience creating a new product. Assume you work in marketing for Rap Snacks, a black-owned snack brand. Your job is to develop a new flavor of popcom for the company. https:/lwww.rapsnacks.net You will prepare 3 slides in PowerPoint or Google slides with the following information. YOU WILL SAVE YOUR SLIDES AS A PDF and upload the PDF to Blackboard. If It's not a PDF, I will not look at it and you will recelve a grade of zero. SLIDE 1 - Your Name and Course Information (1 point) SLIDE 2 - PRODUCT NAME Name of your popcom and Artist and Brief Description. This should be consistent with the way Rap Snacks currently names and describes \&s products. You can use an existing artist or you may use a rapper that is not currently featured on a Rap Snacks product. (5 points) SLIDE 3 - TARGET MARKET Describe the target market for your popcom. Give your target market a name. Your description should include demographic as well as psychographic (lifestyle) characteristics. It should sound like a VALS / Claritas PRIZM description, BUT IT SHOULD NOT BE COPIED. How do these people spend their time and what do they spend their money on? Be specific; include demographic characteristics and psychographic characteristics. When I read the description, I should be able to 'see' these people in my mind. (10 points) Below are links to the VALS and Claritas PRIZM websites. (If the links don't work, Google it.) hittps:illwww. strategicbusinessinsights. com/vals/ustypes shtm! https: llclaritas 360 claritas.com/mybestsegments/tziplookup Additionally, your grade will be based on: - Attractiveness of slides (2 points) - Spelling and Grammar (2 points)

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