This assignment is designed to reinforce your understanding of what is news, according to the media. It is also designed to get you thinking like a reporter on behalf of your business, client or organization. News coverage can be invaluable, but it is not guaranteed. A good and clear understanding of what the media is looking for will assist you in determining what stories to pitch on behalf of your client, business or organization. Every week students are asked to scan the news media. At the start of each class, we will discuss media stories as a group; what caught our eye, where do we think they came from, what was purpose of the story. Try to identify one business story of interest to you and be prepared to discuss it. Purpose: Get used to reading/following the news media. After a quick general conversation, 3-4 students will be asked to present to the class their Individual