This assignment requires students to work in an event planning team and put into practice their event design and event planning knowledge. Teams of four students will collaborate on the design of the 2024 Lord Mayor's Student Welcome and document their design ideas in the form of an event pitch. Your aim is to design an event that attracts a large and diverse audience to the Lord Mayor's Student Welcome.

3 Audience Profile & Needs

Your pitch should demonstrate to the client that you understand the event audience!

Your pitch should explain how your event design connects specifically with your audience profile, and advances the client's overarching goals for the event.

This part of the pitch is about RESEARCH. SHOW your client (the reader/ City of Melbourne) you've done your homework on the student population in Melbourne. There are LOTS of sources online that will provide you with data.

Pro tip: a quick google search using the correct keywords will lead you to plenty of sources on the socio- demographic profile of the student population in Melbourne.

Keyword Ideas: students Melbourne data

You might also consider why a student welcome is important, in relation to some of the key challenges that students (both domestic and international) face during their time at university. Examples include: racism, mental health, student debt, long commutes, isolation. The ideas about event design you explored in the case study blog assignment should be applied to the design of your event.

This part of your event pitch should include some specific details on key programming activities you are proposing as part of your pitch. What will the audience "do" at your event?