Question
This assignment requires you to 1) apply the Five Forces model, using the attached Excel spreadsheet template to score the attractiveness of the Chinese fireworks
This assignment requires you to 1) apply the Five Forces model, using the attached Excel spreadsheet template to score the attractiveness of the Chinese fireworks industry. The basic approach is to use the template as your worksheet. Read the case and shortly afterwards mark a 1 in the appropriate box - Yes, Medium (neither yes or no) or No that reflects what you believe to be the correct response to the question listed. Youll notice textbook concepts are aligned with the questions listed in the template. The same process is used for questions in each of the five sections, placing a 1 in the appropriate column Yes, Medium, or No. The spreadsheet automatically sums each column in each section and it provides a scoring checklist which enables you to see whether there are more favorable, or more unfavorable, factors to the industry in the different sections.
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