This assignment requires you to conduct research to find a company that was negatively impacted by social media that either resulted in the demise of the company or a significant loss.

For this company identify and discuss the following:

Provide the company name and a brief description

List which social media channel(s) they experienced the negative outcome from

Provide details surrounding exactly what happened during the negative situation

How did the company deal with the negative situation?

What was the outcome?

What could this company have done differently to achieve a better outcome?