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This assignment will focus on the Peloton Interactive case. Written from the perspective of an advisor to the decision maker(s), the report should address: Key

This assignment will focus on the Peloton Interactive case. Written from the perspective of an advisor to the decision maker(s), the report should address: Key issues (problems or decisions) and why they are important (2.5%). Of these, explain what you see as the key issue(s) facing the company (7.5%). Internal Analysis of the key issue(s) using course concepts and frameworks (60%). This analysis should be broken down into: o Value Chain Analysis (for company

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