This assignment will help you understand organic search. You will determine the value of ranking #1 in search results for the keyword "car insurance." Use the PowerPoint to provide you with the information/instructions to complete the assignment. The assignment should be submitted in a Word document.

Your document should include:

1. Your assumptions (searches, CTR, Conversion Rate, CLV)
2. Your calculations and the Total Value ($?M - $?M per month)
3. Conduct another search based on another phrase.

• Use a CTR of 3%
• Use a Conversion Rate of 2%
• Use a CLV of $100 (or another number based on your search term)
• Your calculations and the Total Value ($?M per month)

Answer this question in 200 250 words:How did this exercise change your understanding about SEO as a legitimate marketing strategy?