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This case describes the new product development process at GoPro, Inc., a producer of action cameras and video-editing software. Its product line includes a variety

This case describes the new product development process at GoPro, Inc., a producer of action cameras and video-editing software. Its product line includes a variety of cameras, mounts, apparel, a drone, and a 360-degree six-camera array that are sold through retailers such as REI, Best Buy, Target, and on the GoPro web site. You can explore the product line at www.GoPro.com

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