This case focuses on Heineken and it gives you the opportunity to put yourself in the shoes of senior executives facing challenges to secure the future of the organization.

Instructions:

After watching the introduction video and reading the Future$-$proofing HEINEKEN: The EverGreen strategy case, prepare PowerPoint or Word.

Focus on providing an analysis of the key concern$($s$)$ in the case and make connections to our course learnings. Case analysis is an important skill set to develop because, in management, you will consistently be provided with information to analyze and make the best decision for the organization.

Read the case, think about its application, then read the case again for details. In your thesis, connect the case to one key concept in management. Questions to consider can include:

What situational constraints, issues, and$/$or factors have affected the organization?

What are the 'root causes' of any identified dilemmas?

In the body of your analysis, discuss how the leadership of the organization can move the organization forward. Questions to consider can include:

What opportunities exist to provide long$-$lasting solutions to the constraints, issues, or concerns identified?

What strengths can be capitalized upon, and what weaknesses will prevent future growth?

What goals should be set?

What stratregic direction should the organziation's leadership focus on$?$ Explain.