This case illustrates several ways in which Southwest Airlines utilizes the four main building blocks of competitive advantage: efficiency, customer responsiveness, innovation, and reliable quality.

Instructions: You will need to review the Southwest Airlines case study at the end of Chapter 3 in the textbook and answer the following questions:

What is the link between Southwest Airlines' business model, strategy, competitive advantage, and profitability?

What are Southwest Airlines' distinctive competencies, resources, and capabilities to make it happen?

How will the Southwest Airlines competitive advantage be maintained in the future?

Requirements:

Submit a two-three page Word document covering the elements of the assignment.

Develop a clear introduction, body, and conclusion. Use paragraph format and transitions.

Focus on the quality of writing and content.

Use APA format with a title page, in-text citations, and references. Abstract not required. The title page, reference page, and appendices are excluded in page length requirement.

Research and cite at least two credible sources in APA format.